This Mayfair-based insurance business required a rebrand to reflect their momentum in emerging property markets, whilst retaining historical links with their parent company, the Grosvenor Estate.
Our answer was to create the ‘wheatfield’ icon… A ploughed plot of land which also resembles three ears of wheat swaying in the breeze.
The marque is as contemporary as it is heritage-based, with a nod to the parent company’s classic Wheatsheaf motif – an essential ingredient of the project.
