Realty Insurances

This Mayfair-based insurance
business required a rebrand to
reflect their momentum in emerging
property markets, whilst retaining
historical links with their parent
company, the Grosvenor Estate.

Our answer was to create the
'wheatfield' icon... A ploughed
plot of land that also resembled
three ears of wheat swaying in
the breeze.

The marque is both dynamic and
historical with a nod to the parent
company's classic Wheatsheaf
motif, employed for many years
within the Grosvenor Estate family
of businesses.

An extensive suite of marketing
collateral and online content is
currently being rolled-out.