Sweet stories

Apple Charlotte

Apple Charlotte have been making delightfully original cakes for several years, but unfortunately their branding wasn’t quite as sweet as their product.

After undertaking a comprehensive ‘product research’ stage, we dusted the crumbs off the desk and created a lovely script-based mark – adding a little typographic idea for the cherry on top.

Our work has resulted in many more satisfied customers for Apple Charlotte, and a larger gas bill too.