Steely stories


The Confederation of British Metalforming (CBM) are the only UK-based specialist manufacturers’ organisation for people who work with metal.

We undertook a strategic review and found that although the CBM were very good at working with experts in metal, their brand & comms did not communicate the wide-ranging benefits of becoming a fully-fledged member.

So we worked closely with the CBM team to let Forgers, Fasteners, Press workers, Cold rollers and Sheet Metal workers know why they should join up, connect with their peers and benefit from the CBM’s cast-iron support network.