Two-wheeled stories


Merseyrail asked us to help them increase not only passenger numbers, but environmentally friendly commuting too, so we got on our bikes.

The challenge was to highlight the benefits of swapping gas-guzzlers for pedal-power, and increase the uptake of the new cycle storage facilities.

Our poster series highlights several great reasons why cycling is a good idea, from cost-savings to time-savings and lots more.

This resulted in a very successful network-wide campaign which was rolled-out alongside personalised direct mail and animated website banners.