How do you create a friendly and yet serious brand identity for a highly innovative renewable energy business called Mr Powa, whilst resisting the urge to create a quirky caricature such as Mr Sheen, Mr Green or Mr Muscle?
Well, you still add the character but leave out the clichéd caricature – combined with an electrifying colour palette and a warm tone-of-voice which is as personally engaging as it is technically proficient.
