Skype recently failed to register their logo as a trademark after failing to convince a European court that their business will not be confused with Rupert Murdoch’s Sky. In the court’s opinion, they failed because of similarities between the pronunciations of the words Skype and Sky and that the Skype logo design does little to distinguish the two words from each other.
Now we’re all for brands protecting their IP – but Orange didn’t own the colour so perhaps Sky shouldn’t own the air above us?
