In 2007, we created an identity for a friend who moved from Newcastle to New York. They promptly joined a Newcastle United supporters group that met-up at outrageously early times to watch the games together, but they didn’t have a banner to unite behind.
So we designed a double-sided flag logo that mirrored the teams black and white stripes alongside the ‘stars and stripes’ flag. Fast forward 15 years and the logo has now been adopted by over a dozen other US-based supporters groups – which is very canny, like… man.